Theology on Tap rap
Theology on Tap, the program that brings together young adults over church and beer, is 30 years old this year and it's harkening back "Fresh Prince of Bel-Air" in one of its marketing efforts.
Unfortunately, I can't embed the video here, but check out the Theology on Tap rap (complete with spray paint and a brick wall!) on YouTube. As the young adults that they are marketing to, we're having a debate here in the office: Is it ironic enough?
Is it a noble but ultimately sad attempt at using new media? (Not saying we could do any better.) Or is it corny enough to be fun, silly, and appealing? Watch it and weigh in.
Comments (3)
Fake comment spam
By Anonymous (not verified) on Tuesday, August 3, 2010These fake comment ads are useful for one thing, they keep me from following real ones at night when I should be sleeping. They are getting more clever by starting with something that relates to the conversation before pitching their wares. I'm just wondering, it would probably only work for a while until they switched to something else, but could there be a spam filter for the words "Nike", "cheap" and "answer this topic"? Then they could be gone through the next morning by the well paid staff of U.S. Catholic. Any legit ones can be put back into the mix and any false ones can be thrown into the eternal lake of fire. http://www.msnbc.msn.com/id/17708100/
Wow
By Steve Thorngate (not verified) on Wednesday, July 28, 2010That's out of control. And like Meghan with an h, I'm not convinced the irony is intentional--it doesn't seem the least bit winking.
Okay, back to my work in the Protestant world, where the pop-cultural pandering is of course always fresh and of the moment...
My vote
By Meghan Murphy-Gill on Wednesday, July 28, 2010I don't think it's ironic enough. I'm not convinced the archdiocese didn't think this was a good way to reach their young urban audience.
My first thought: "Is their target demographic 9-year-olds in 1991?"
Then Megan reminded me that many members of their target demographic were about 9 in 1991! So, I don't know. I do know that the best marketing tool they have going for them is free beer.
